REACHING BIRMINGHAM, JEFFERSON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	310 Windsor Dr	GIS Latitude	33.474740	
Subdivision		GIS Longitude	-86.778970	
Zip Code	35209	Sitescape Category	Suburbscape	
State Region	North Central Region	Sitescape Group	Medium Suburbs	
Association	Birmingham			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	666,792	15,752	53,825	236,484	
2010 Households	269,609	6,660	26,022	96,580	
2010 Group Quarters	16,816	2,145	2,429	6,490	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3939 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	3,939	59.14%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,468	22.04%	
Mainstay Communities	Established, Diverse Households	834	12.52%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the America's Wealthiest segment. Approximately 951 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	951	14.28%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	723	10.86%	
Major University Towns
(81.29% unreached)	Dormitory living students and college educated households located in satellite cities that house sprawling universities  	518	7.78%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	188,839	70.04%	4,990	74.92%	
Religious but NOT Evangelical	59,062	21.91%	1,221	18.33%	
Spiritual but NOT Evangelical	23,159	8.59%	830	12.47%	
Non-Evangelical but NOT Interested	108,094	40.09%	2,938	44.12%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	60,770	23%	6,483	20%	
Inactive Evangelical HHlds	20,000	7%	2,133	7%	
# New Churches Needed	0	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	5,762	87%	
Family Restaurants/Steak Houses-Visit Any	5,389	81%	
Fast Food/Drive-In Restaurant-Visit Any	5,174	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,994	75%	
Listening To Music	4,769	72%	
Movies-Attended Movie In Last 6 Months	4,749	71%	
HH Uses Computer For Internet/E-mail	4,669	70%	

This mission site is located in the North Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)