REACHING BIRMINGHAM, JEFFERSON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2237 Rockcreek Trail	GIS Latitude	33.387170	
Subdivision		GIS Longitude	-86.844660	
Zip Code	35226	Sitescape Category	Suburbscape	
State Region	North Central Region	Sitescape Group	Medium Suburbs	
Association	Birmingham			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	666,792	11,200	31,415	172,118	
2010 Households	269,609	4,204	13,820	70,065	
2010 Group Quarters	16,816	0	343	3,099	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4011 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,011	95.43%	
Mainstay Communities	Established, Diverse Households	146	3.47%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	33	0.79%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Dream Weavers segment. Approximately 796 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	796	18.93%	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	794	18.89%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	781	18.58%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	188,839	70.04%	2,889	68.73%	
Religious but NOT Evangelical	59,062	21.91%	664	15.79%	
Spiritual but NOT Evangelical	23,159	8.59%	459	10.93%	
Non-Evangelical but NOT Interested	108,094	40.09%	1,766	42.01%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	60,770	23%	3,949	22%	
Inactive Evangelical HHlds	20,000	7%	1,299	7%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	3,723	89%	
Family Restaurants/Steak Houses-Visit Any	3,717	88%	
Fast Food/Drive-In Restaurant-Visit Any	3,596	86%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,299	78%	
HH Uses Computer For Internet/E-mail	3,217	77%	
Important To Respect Customs And Beliefs	3,075	73%	
Movies-Attended Movie In Last 6 Months	3,073	73%	

This mission site is located in the North Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)