REACHING CENTRE, CHEROKEE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	511-527 Williams St	GIS Latitude	34.156380	
Subdivision		GIS Longitude	-85.654100	
Zip Code	35960	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Cherokee 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	24,435	4,417	6,915	6,171	
2010 Households	10,102	1,858	2,959	2,518	
2010 Group Quarters	360	250	10	19	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 671 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	671	36.08%	
Working Communities	Blue-collar, Working Families	376	20.22%	
Mainstay Communities	Established, Diverse Households	318	17.1%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hinterland Fam. segment. Approximately 304 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	304	16.36%	
Rugged Southern Style
(58.43% unreached)	Rural working-class households of older married couples and retirees residing in aging houses and mobile homes located in the most isolated communities in the Southwest and Western states 	246	13.24%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	223	12%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	5,637	55.8%	1,151	61.97%	
Religious but NOT Evangelical	1,059	10.48%	227	12.24%	
Spiritual but NOT Evangelical	926	9.17%	221	11.92%	
Non-Evangelical but NOT Interested	3,668	36.31%	703	37.83%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,099	21%	333	18%	
Inactive Evangelical HHlds	2,365	23%	375	20%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,597	86%	
Family Restaurants/Steak Houses-Visit Any	1,505	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,367	74%	
Home Personal Computer-HH Own	1,338	72%	
Ailments Last Yr-Any Ailment	1,310	70%	
Like To Have Circle Of Close Friends	1,221	66%	
Listening To Music	1,188	64%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)