REACHING MUSCLE SHOALS, COLBERT, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	455-605 Brick School Rd	GIS Latitude	34.796420	
Subdivision		GIS Longitude	-87.510680	
Zip Code	35661	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Colbert-Lauderdale 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	54,655	2,672	17,732	45,865	
2010 Households	23,078	1,079	6,967	19,385	
2010 Group Quarters	592	0	31	1,983	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 341 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	341	31.63%	
Mainstay Communities	Established, Diverse Households	297	27.55%	
Country Communities	Rural, Agri. & Mining Families	271	25.14%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Optimists segment. Approximately 236 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Optimists
(69.07% unreached)	A portrait of middle-class diversity containing middle-aged couples and families living in older suburban homes, duplexes and apartments located in coastal states	236	21.87%	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	216	20.02%	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	195	18.07%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	14,918	64.64%	694	64.27%	
Religious but NOT Evangelical	3,721	16.12%	160	14.85%	
Spiritual but NOT Evangelical	2,158	9.35%	104	9.64%	
Non-Evangelical but NOT Interested	9,124	39.54%	429	39.79%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,906	30%	325	30%	
Inactive Evangelical HHlds	1,253	5%	59	6%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	924	86%	
Family Restaurants/Steak Houses-Visit Any	903	84%	
Home Personal Computer-HH Own	892	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	827	77%	
Listening To Music	749	69%	
Important To Respect Customs And Beliefs	740	69%	
Like To Have Circle Of Close Friends	727	67%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)