REACHING ASHFORD, HOUSTON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1564-1590 Ashford Rd	GIS Latitude	31.193360	
Subdivision		GIS Longitude	-85.253970	
Zip Code	36312	Sitescape Category	Townscape	
State Region	Southeastern Region	Sitescape Group	Small Towns	
Association	Columbia 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	101,431	4,388	12,384	36,730	
2010 Households	37,140	1,608	4,394	13,681	
2010 Group Quarters	1,147	0	47	589	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 663 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	663	41.18%	
Working Communities	Blue-collar, Working Families	388	24.1%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	294	18.26%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Connections segment. Approximately 328 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	328	20.4%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	294	18.28%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	293	18.22%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	25,086	67.54%	993	61.74%	
Religious but NOT Evangelical	7,069	19.03%	256	15.92%	
Spiritual but NOT Evangelical	3,394	9.14%	140	8.7%	
Non-Evangelical but NOT Interested	14,827	39.92%	599	37.23%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	9,069	24%	464	29%	
Inactive Evangelical HHlds	2,985	8%	152	9%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,419	88%	
Family Restaurants/Steak Houses-Visit Any	1,336	83%	
Home Personal Computer-HH Own	1,217	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,169	73%	
Ailments Last Yr-Any Ailment	1,099	68%	
Listening To Music	1,067	66%	
Like To Have Circle Of Close Friends	1,045	65%	

This mission site is located in the Southeastern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)