REACHING FLORALA, COVINGTON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4th Ave	GIS Latitude	31.006250	
Subdivision		GIS Longitude	-86.332620	
Zip Code	36442	Sitescape Category	Townscape	
State Region	Southeastern Region	Sitescape Group	Small Towns	
Association	Covington 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	36,614	2,956	1,953	1,450	
2010 Households	14,864	1,280	798	620	
2010 Group Quarters	523	0	0	0	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 542 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	542	42.31%	
Country Communities	Rural, Agri. & Mining Families	524	40.91%	
Urban Communities	High Density, Inner-city Neighborhoods	159	12.41%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Coal & Crops segment. Approximately 443 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Coal & Crops
(61.02% unreached)	Rural, low-income families and singles living in small, racially mixed hamlets in sparsely populated areas working in mining and farming jobs throughout the Midwest and South	443	34.61%	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	260	20.31%	
Lower Income Essentials
(67.56% unreached)	Lower-income empty-nesting couples and aging seniors, living in out of the way towns in aging houses and mobile homes 	155	12.11%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	9,390	63.18%	815	63.64%	
Religious but NOT Evangelical	2,393	16.1%	169	13.19%	
Spiritual but NOT Evangelical	1,420	9.55%	156	12.22%	
Non-Evangelical but NOT Interested	5,651	38.02%	490	38.28%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	3,947	27%	336	26%	
Inactive Evangelical HHlds	1,527	10%	130	10%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,143	89%	
Family Restaurants/Steak Houses-Visit Any	1,006	79%	
Ailments Last Yr-Any Ailment	922	72%	
Home Personal Computer-HH Own	899	70%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	880	69%	
Listening To Music	820	64%	
Like To Have Circle Of Close Friends	794	62%	

This mission site is located in the Southeastern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)