REACHING MILLBROOK, ELMORE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2691 Englenook Rd	GIS Latitude	32.468550	
Subdivision		GIS Longitude	-86.368360	
Zip Code	36054	Sitescape Category	Townscape	
State Region	South Central Region	Sitescape Group	Medium Towns	
Association	Elmore			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	80,119	12,966	62,841	83,207	
2010 Households	25,821	4,467	20,638	32,711	
2010 Group Quarters	5,864	0	6,613	6,789	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1389 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,389	31.09%	
Mainstay Communities	Established, Diverse Households	876	19.61%	
Working Communities	Blue-collar, Working Families	823	18.42%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 778 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	778	17.42%	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	756	16.92%	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	594	13.3%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	17,212	66.66%	3,035	67.93%	
Religious but NOT Evangelical	4,435	17.18%	804	18%	
Spiritual but NOT Evangelical	2,678	10.37%	488	10.93%	
Non-Evangelical but NOT Interested	10,152	39.32%	1,747	39.11%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	5,128	20%	853	19%	
Inactive Evangelical HHlds	3,481	13%	579	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,883	87%	
Family Restaurants/Steak Houses-Visit Any	3,762	84%	
Home Personal Computer-HH Own	3,616	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,276	73%	
Listening To Music	3,097	69%	
Movies-Attended Movie In Last 6 Months	3,095	69%	
Important To Respect Customs And Beliefs	2,989	67%	

This mission site is located in the South Central Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)