REACHING RUSSELLVILLE, FRANKLIN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	67 Ash Ave	GIS Latitude	34.513930	
Subdivision		GIS Longitude	-87.721220	
Zip Code	35653	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Franklin 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	31,322	10,743	6,412	6,413	
2010 Households	12,092	4,083	2,436	2,459	
2010 Group Quarters	402	306	0	45	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1461 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,461	35.78%	
Urban Communities	High Density, Inner-city Neighborhoods	810	19.84%	
Mainstay Communities	Established, Diverse Households	779	19.08%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Grass-Roots Living segment. Approximately 610 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Grass-Roots Living
(69.62% unreached)	Less educated, racially diverse mix of middle-aged couples, families and singles living in lower-middle-class rural villages and aging industrial towns throughout the Midwest and South 	610	14.94%	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	439	10.75%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	401	9.82%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	7,004	57.92%	2,642	64.72%	
Religious but NOT Evangelical	1,365	11.29%	591	14.47%	
Spiritual but NOT Evangelical	998	8.25%	378	9.25%	
Non-Evangelical but NOT Interested	4,654	38.49%	1,685	41.26%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	4,466	37%	1,264	31%	
Inactive Evangelical HHlds	622	5%	176	4%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,513	86%	
Family Restaurants/Steak Houses-Visit Any	3,244	79%	
Home Personal Computer-HH Own	2,921	72%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,906	71%	
Ailments Last Yr-Any Ailment	2,725	67%	
Listening To Music	2,670	65%	
Like To Have Circle Of Close Friends	2,550	62%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)