REACHING HEADLAND, HENRY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	104 Melissa Ln	GIS Latitude	31.342060	
Subdivision		GIS Longitude	-85.327150	
Zip Code	36345	Sitescape Category	Townscape	
State Region	Southeastern Region	Sitescape Group	Small Towns	
Association	Judson 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	16,644	4,192	8,949	40,179	
2010 Households	6,769	1,690	3,312	15,133	
2010 Group Quarters	179	15	11	688	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 412 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	412	24.34%	
Upscale Communities	Affluent, White-collar Families	320	18.9%	
Mainstay Communities	Established, Diverse Households	317	18.72%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 412 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	412	24.38%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	239	14.14%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	174	10.3%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	4,531	66.94%	1,163	68.83%	
Religious but NOT Evangelical	1,371	20.25%	342	20.22%	
Spiritual but NOT Evangelical	598	8.83%	162	9.61%	
Non-Evangelical but NOT Interested	2,621	38.71%	664	39.27%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	1,614	24%	382	23%	
Inactive Evangelical HHlds	624	9%	147	9%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,461	86%	
Family Restaurants/Steak Houses-Visit Any	1,413	84%	
Home Personal Computer-HH Own	1,293	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,232	73%	
Ailments Last Yr-Any Ailment	1,177	70%	
Listening To Music	1,148	68%	
Movies-Attended Movie In Last 6 Months	1,109	66%	

This mission site is located in the Southeastern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)