REACHING ATHENS, LIMESTONE, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	15325-15639 County Road 43	GIS Latitude	34.783850	
Subdivision		GIS Longitude	-87.054490	
Zip Code	35611	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Limestone 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	80,903	4,761	27,754	12,245	
2010 Households	26,695	1,569	9,865	4,049	
2010 Group Quarters	3,024	0	676	0	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 554 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	554	35.26%	
Working Communities	Blue-collar, Working Families	356	22.66%	
Mainstay Communities	Established, Diverse Households	298	18.97%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hinterland Fam. segment. Approximately 516 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hinterland Fam.
(41.08% unreached)	Blue-collar, middle-aged families and couples settled in isolated towns and villages throughout the South 	516	32.89%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	283	18.04%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	235	14.98%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	17,041	63.84%	918	58.49%	
Religious but NOT Evangelical	3,709	13.89%	185	11.78%	
Spiritual but NOT Evangelical	2,855	10.69%	132	8.39%	
Non-Evangelical but NOT Interested	10,506	39.36%	601	38.32%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	6,961	26%	471	30%	
Inactive Evangelical HHlds	2,693	10%	182	12%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,392	89%	
Family Restaurants/Steak Houses-Visit Any	1,324	84%	
Home Personal Computer-HH Own	1,200	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,157	74%	
Listening To Music	1,057	67%	
Ailments Last Yr-Any Ailment	1,030	66%	
Like To Have Circle Of Close Friends	1,022	65%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)