REACHING HUNTSVILLE, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2820 Barbara Dr NW	GIS Latitude	34.733460	
Subdivision		GIS Longitude	-86.607100	
Zip Code	35816	Sitescape Category	Suburbscape	
State Region	Northern Region	Sitescape Group	Medium Suburbs	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	334,713	17,085	50,364	84,410	
2010 Households	131,781	7,300	22,389	34,060	
2010 Group Quarters	7,684	1,196	1,630	3,762	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 4161 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	4,161	57.03%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,489	20.41%	
Working Communities	Blue-collar, Working Families	1,302	17.85%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 983 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	983	13.47%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	744	10.19%	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	218	2.99%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	5,265	72.12%	
Religious but NOT Evangelical	24,922	18.91%	2,056	28.16%	
Spiritual but NOT Evangelical	13,277	10.07%	456	6.25%	
Non-Evangelical but NOT Interested	52,881	40.13%	2,822	38.66%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	5,648	19%	
Inactive Evangelical HHlds	13,997	11%	2,931	10%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,218	85%	
Family Restaurants/Steak Houses-Visit Any	5,189	71%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,839	66%	
Ailments Last Yr-Any Ailment	4,816	66%	
Listening To Music	4,772	65%	
Movies-Attended Movie In Last 6 Months	4,731	65%	
Home Personal Computer-HH Own	4,680	64%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)