REACHING HUNTSVILLE, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	794 Cornelia Dr SE	GIS Latitude	34.652210	
Subdivision		GIS Longitude	-86.544210	
Zip Code	35802	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	39,039	71,433	63,538	
2010 Households	131,781	16,535	29,948	25,632	
2010 Group Quarters	7,684	170	2,500	3,369	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 11659 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	11,659	70.51%	
Mainstay Communities	Established, Diverse Households	1,977	11.96%	
Urban Communities	High Density, Inner-city Neighborhoods	1,445	8.74%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Young Cosmopolitans segment. Approximately 659 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	659	3.99%	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	612	3.7%	
Getting By
(76.15% unreached)	Very low income minority single and single-parent households located in dense neighborhoods of small cities 	507	3.07%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	11,549	69.85%	
Religious but NOT Evangelical	24,922	18.91%	2,842	17.19%	
Spiritual but NOT Evangelical	13,277	10.07%	1,855	11.22%	
Non-Evangelical but NOT Interested	52,881	40.13%	6,852	41.44%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	3,283	20%	
Inactive Evangelical HHlds	13,997	11%	1,704	10%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	14,040	85%	
Fast Food/Drive-In Restaurant-Visit Any	13,860	84%	
Home Personal Computer-HH Own	13,798	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	12,424	75%	
Movies-Attended Movie In Last 6 Months	11,762	71%	
Listening To Music	11,687	71%	
HH Uses Computer For Internet/E-mail	11,569	70%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)