REACHING HUNTSVILLE, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2506 Rileys Pass SE	GIS Latitude	34.610940	
Subdivision		GIS Longitude	-86.556380	
Zip Code	35803	Sitescape Category	Suburbscape	
State Region	Northern Region	Sitescape Group	Medium Suburbs	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	334,713	13,599	15,399	46,318	
2010 Households	131,781	5,280	6,037	19,736	
2010 Group Quarters	7,684	0	5	1,183	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3446 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	3,446	65.28%	
Mainstay Communities	Established, Diverse Households	1,077	20.4%	
Urban Communities	High Density, Inner-city Neighborhoods	310	5.87%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the 2nd City Homebodies segment. Approximately 904 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	904	17.12%	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	816	15.45%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	380	7.2%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	3,602	68.22%	
Religious but NOT Evangelical	24,922	18.91%	799	15.14%	
Spiritual but NOT Evangelical	13,277	10.07%	594	11.26%	
Non-Evangelical but NOT Interested	52,881	40.13%	2,208	41.81%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	2,374	21%	
Inactive Evangelical HHlds	13,997	11%	1,232	11%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	4,597	87%	
Fast Food/Drive-In Restaurant-Visit Any	4,537	86%	
Home Personal Computer-HH Own	4,467	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,015	76%	
HH Uses Computer For Internet/E-mail	3,774	71%	
Movies-Attended Movie In Last 6 Months	3,738	71%	
Listening To Music	3,694	70%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)