REACHING TONEY, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	825 Shady Grove Rd	GIS Latitude	34.927730	
Subdivision		GIS Longitude	-86.756640	
Zip Code	35773	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	5,208	25,528	38,429	
2010 Households	131,781	1,873	8,772	12,597	
2010 Group Quarters	7,684	0	1,066	1,988	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 892 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	892	47.6%	
Working Communities	Blue-collar, Working Families	342	18.25%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	231	12.33%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the 2nd City Homebodies segment. Approximately 449 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	449	23.97%	
Urban Optimists
(69.07% unreached)	A portrait of middle-class diversity containing middle-aged couples and families living in older suburban homes, duplexes and apartments located in coastal states	400	21.36%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	342	18.26%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	1,236	65.97%	
Religious but NOT Evangelical	24,922	18.91%	261	13.94%	
Spiritual but NOT Evangelical	13,277	10.07%	235	12.57%	
Non-Evangelical but NOT Interested	52,881	40.13%	739	39.46%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	420	22%	
Inactive Evangelical HHlds	13,997	11%	218	12%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,668	89%	
Family Restaurants/Steak Houses-Visit Any	1,619	86%	
Home Personal Computer-HH Own	1,530	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,410	75%	
Ailments Last Yr-Any Ailment	1,298	69%	
Listening To Music	1,279	68%	
Like To Have Circle Of Close Friends	1,279	68%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)