REACHING MADISON, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	6153-6159 Wall Triana Hwy	GIS Latitude	34.758920	
Subdivision		GIS Longitude	-86.749480	
Zip Code	35757	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	38,464	81,572	77,818	
2010 Households	131,781	13,389	31,311	30,809	
2010 Group Quarters	7,684	142	4,420	3,193	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 9979 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	9,979	74.53%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,473	11%	
Mainstay Communities	Established, Diverse Households	1,172	8.75%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the 2nd City Homebodies segment. Approximately 911 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	911	6.8%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	808	6.03%	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	804	6%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	9,239	69.01%	
Religious but NOT Evangelical	24,922	18.91%	2,216	16.55%	
Spiritual but NOT Evangelical	13,277	10.07%	1,653	12.35%	
Non-Evangelical but NOT Interested	52,881	40.13%	5,370	40.11%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	2,732	20%	
Inactive Evangelical HHlds	13,997	11%	1,418	11%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	11,868	89%	
Family Restaurants/Steak Houses-Visit Any	11,763	88%	
Fast Food/Drive-In Restaurant-Visit Any	11,672	87%	
HH Uses Computer For Internet/E-mail	10,309	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	10,200	76%	
Movies-Attended Movie In Last 6 Months	10,111	76%	
Important To Respect Customs And Beliefs	9,955	74%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)