REACHING HUNTSVILLE, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	119 Gristmill Rd NE	GIS Latitude	34.810610	
Subdivision		GIS Longitude	-86.545380	
Zip Code	35811	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	15,389	82,651	79,173	
2010 Households	131,781	5,154	33,437	33,299	
2010 Group Quarters	7,684	1,660	1,447	2,834	

TOP COMMUNITY TYPES
The largest type of community within this area is established, diverse households. Approximately 1623 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Mainstay Communities	Established, Diverse Households	1,623	31.5%	
Urban Communities	High Density, Inner-city Neighborhoods	1,160	22.51%	
Upscale Communities	Affluent, White-collar Families	1,144	22.2%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Af. Amer. Neighborhoods segment. Approximately 960 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	960	18.63%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	599	11.62%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	572	11.1%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	3,519	68.28%	
Religious but NOT Evangelical	24,922	18.91%	1,018	19.75%	
Spiritual but NOT Evangelical	13,277	10.07%	480	9.31%	
Non-Evangelical but NOT Interested	52,881	40.13%	2,032	39.43%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	1,076	21%	
Inactive Evangelical HHlds	13,997	11%	558	11%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,399	85%	
Family Restaurants/Steak Houses-Visit Any	4,223	82%	
Home Personal Computer-HH Own	3,931	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,678	71%	
Listening To Music	3,585	70%	
Movies-Attended Movie In Last 6 Months	3,512	68%	
Ailments Last Yr-Any Ailment	3,460	67%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)