REACHING MADISON, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	246-298 Stoneway Trail	GIS Latitude	34.735350	
Subdivision		GIS Longitude	-86.728970	
Zip Code	35758	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	39,968	97,380	78,101	
2010 Households	131,781	15,290	38,097	31,795	
2010 Group Quarters	7,684	134	3,923	4,051	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 9279 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	9,279	60.68%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,371	15.51%	
Working Communities	Blue-collar, Working Families	1,606	10.5%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Prime Middle America segment. Approximately 966 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	966	6.32%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	780	5.1%	
Af. Amer. Neighborhoods
(69.94% unreached)	Young, working-class minority city dwellers and single-parent families with low educational levels living in older homes and low-rise apartments 	646	4.22%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	10,601	69.33%	
Religious but NOT Evangelical	24,922	18.91%	2,628	17.19%	
Spiritual but NOT Evangelical	13,277	10.07%	1,736	11.35%	
Non-Evangelical but NOT Interested	52,881	40.13%	6,237	40.79%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	3,088	20%	
Inactive Evangelical HHlds	13,997	11%	1,602	10%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	13,236	87%	
Family Restaurants/Steak Houses-Visit Any	13,215	86%	
Home Personal Computer-HH Own	13,043	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	11,552	76%	
Movies-Attended Movie In Last 6 Months	11,183	73%	
HH Uses Computer For Internet/E-mail	10,912	71%	
Important To Respect Customs And Beliefs	10,809	71%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)