REACHING HUNTSVILLE, MADISON, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	135-137 Jamar Cir	GIS Latitude	34.647720	
Subdivision		GIS Longitude	-86.723630	
Zip Code	35824	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Madison 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	334,713	8,716	52,251	102,464	
2010 Households	131,781	4,129	20,415	42,533	
2010 Group Quarters	7,684	44	1,006	3,906	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 1902 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,902	46.08%	
Upscale Communities	Affluent, White-collar Families	1,182	28.63%	
Urban Communities	High Density, Inner-city Neighborhoods	929	22.5%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Struggling city Centers segment. Approximately 870 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	870	21.07%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	412	9.98%	
New Suburbia Fam.
(67.50% unreached)	Young, affluent working couples with pre-school children concentrated in fast-growing, metro fringe communities	283	6.85%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	90,812	68.91%	3,019	73.11%	
Religious but NOT Evangelical	24,922	18.91%	753	18.23%	
Spiritual but NOT Evangelical	13,277	10.07%	470	11.39%	
Non-Evangelical but NOT Interested	52,881	40.13%	1,844	44.67%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	26,971	20%	730	18%	
Inactive Evangelical HHlds	13,997	11%	379	9%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	3,492	85%	
Family Restaurants/Steak Houses-Visit Any	3,305	80%	
Home Personal Computer-HH Own	3,238	78%	
Movies-Attended Movie In Last 6 Months	3,049	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,034	73%	
Listening To Music	2,874	70%	
Important To Respect Customs And Beliefs	2,763	67%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)