REACHING HORTON, MARSHALL, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	436-482 Bethleham Rd	GIS Latitude	34.180790	
Subdivision		GIS Longitude	-86.323180	
Zip Code	35980	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Marshall			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	91,613	2,863	11,750	36,914	
2010 Households	33,188	977	4,056	13,337	
2010 Group Quarters	972	0	0	462	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 536 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	536	54.86%	
Mainstay Communities	Established, Diverse Households	184	18.83%	
Working Communities	Blue-collar, Working Families	117	11.98%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Connections segment. Approximately 451 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Connections
(58.04% unreached)	Relatively young high-school educated couples and single households living in older houses and mobile homes earning lower-middle-class incomes 	451	46.16%	
Urban Optimists
(69.07% unreached)	A portrait of middle-class diversity containing middle-aged couples and families living in older suburban homes, duplexes and apartments located in coastal states	129	13.2%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	95	9.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	21,099	63.57%	535	54.78%	
Religious but NOT Evangelical	4,500	13.56%	95	9.68%	
Spiritual but NOT Evangelical	3,459	10.42%	75	7.69%	
Non-Evangelical but NOT Interested	13,150	39.62%	365	37.41%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	7,580	23%	277	28%	
Inactive Evangelical HHlds	4,510	14%	165	17%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	866	89%	
Family Restaurants/Steak Houses-Visit Any	823	84%	
Home Personal Computer-HH Own	739	76%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	732	75%	
Listening To Music	645	66%	
Like To Have Circle Of Close Friends	644	66%	
Ailments Last Yr-Any Ailment	634	65%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)