REACHING MONTGOMERY, MONTGOMERY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3129 Malone Dr	GIS Latitude	32.358200	
Subdivision		GIS Longitude	-86.262760	
Zip Code	36106	Sitescape Category	Suburbscape	
State Region	South Central Region	Sitescape Group	Medium Suburbs	
Association	Montgomery			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	223,356	17,000	57,996	114,994	
2010 Households	90,681	7,699	25,305	45,191	
2010 Group Quarters	12,441	419	4,099	5,897	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2556 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	2,556	33.2%	
Upscale Communities	Affluent, White-collar Families	2,500	32.47%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,109	14.4%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 903 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	903	11.73%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	792	10.29%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	605	7.86%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	64,240	70.84%	5,429	70.52%	
Religious but NOT Evangelical	21,627	23.85%	1,522	19.76%	
Spiritual but NOT Evangelical	7,049	7.77%	749	9.72%	
Non-Evangelical but NOT Interested	36,036	39.74%	3,182	41.33%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	19,894	22%	7,289	22%	
Inactive Evangelical HHlds	6,547	7%	2,399	7%	
# New Churches Needed	0	2	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	6,520	85%	
Family Restaurants/Steak Houses-Visit Any	6,382	83%	
Home Personal Computer-HH Own	6,042	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	5,606	73%	
Listening To Music	5,264	68%	
Movies-Attended Movie In Last 6 Months	5,259	68%	
Ailments Last Yr-Any Ailment	5,257	68%	

This mission site is located in the South Central Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)