REACHING MONTGOMERY, MONTGOMERY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7700-7798 Lakeridge Loop	GIS Latitude	32.350780	
Subdivision		GIS Longitude	-86.159510	
Zip Code	36117	Sitescape Category	Townscape	
State Region	South Central Region	Sitescape Group	Medium Towns	
Association	Montgomery			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	223,356	35,183	90,638	67,629	
2010 Households	90,681	15,083	39,039	26,388	
2010 Group Quarters	12,441	326	2,734	4,554	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 10420 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	10,420	69.09%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	3,808	25.25%	
Urban Communities	High Density, Inner-city Neighborhoods	462	3.06%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 501 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	501	3.32%	
Aspiring Hispania
(67.25% unreached)	Young, married and single Hispanic households earning lower-middle-class incomes and living in urban gateway communities 	488	3.24%	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	478	3.17%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	64,240	70.84%	10,864	72.03%	
Religious but NOT Evangelical	21,627	23.85%	2,705	17.94%	
Spiritual but NOT Evangelical	7,049	7.77%	1,803	11.96%	
Non-Evangelical but NOT Interested	36,036	39.74%	6,355	42.13%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	19,894	22%	3,173	21%	
Inactive Evangelical HHlds	6,547	7%	1,045	7%	
# New Churches Needed	0	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	13,225	88%	
Family Restaurants/Steak Houses-Visit Any	12,831	85%	
Fast Food/Drive-In Restaurant-Visit Any	12,747	85%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	11,622	77%	
Movies-Attended Movie In Last 6 Months	11,471	76%	
HH Uses Computer For Internet/E-mail	11,287	75%	
Important To Respect Customs And Beliefs	11,096	74%	

This mission site is located in the South Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)