REACHING DECATUR, MORGAN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1638-1798 7th Ave SW	GIS Latitude	34.580860	
Subdivision		GIS Longitude	-86.997270	
Zip Code	35601	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Large Towns	
Association	Morgan 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	118,364	51,257	14,348	20,653	
2010 Households	46,334	20,690	5,443	7,807	
2010 Group Quarters	1,716	1,110	313	12	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 6903 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	6,903	33.36%	
Urban Communities	High Density, Inner-city Neighborhoods	4,477	21.64%	
Upscale Communities	Affluent, White-collar Families	3,991	19.29%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Optimists segment. Approximately 635 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Optimists
(69.07% unreached)	A portrait of middle-class diversity containing middle-aged couples and families living in older suburban homes, duplexes and apartments located in coastal states	635	3.07%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	623	3.01%	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	520	2.51%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	29,799	64.31%	14,142	68.35%	
Religious but NOT Evangelical	6,812	14.7%	3,764	18.19%	
Spiritual but NOT Evangelical	4,629	9.99%	1,968	9.51%	
Non-Evangelical but NOT Interested	18,440	39.8%	8,490	41.04%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,885	23%	4,311	21%	
Inactive Evangelical HHlds	5,649	12%	2,237	11%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	17,741	86%	
Family Restaurants/Steak Houses-Visit Any	16,717	81%	
Home Personal Computer-HH Own	15,335	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	14,612	71%	
Listening To Music	13,946	67%	
Ailments Last Yr-Any Ailment	13,811	67%	
Movies-Attended Movie In Last 6 Months	13,513	65%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)