REACHING DECATUR, MORGAN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1-287 Lyons Rd	GIS Latitude	34.500260	
Subdivision		GIS Longitude	-86.941150	
Zip Code	35603	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Small Towns	
Association	Morgan 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	118,364	6,627	59,420	31,041	
2010 Households	46,334	2,547	23,882	11,743	
2010 Group Quarters	1,716	197	338	1,189	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1080 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,080	42.44%	
Mainstay Communities	Established, Diverse Households	464	18.23%	
Country Communities	Rural, Agri. & Mining Families	366	14.38%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 567 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	567	22.26%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	454	17.82%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	249	9.78%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	29,799	64.31%	1,695	66.54%	
Religious but NOT Evangelical	6,812	14.7%	390	15.31%	
Spiritual but NOT Evangelical	4,629	9.99%	290	11.39%	
Non-Evangelical but NOT Interested	18,440	39.8%	1,015	39.84%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,885	23%	560	22%	
Inactive Evangelical HHlds	5,649	12%	291	11%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,198	86%	
Family Restaurants/Steak Houses-Visit Any	2,180	86%	
Home Personal Computer-HH Own	2,087	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,917	75%	
Listening To Music	1,791	70%	
Ailments Last Yr-Any Ailment	1,767	69%	
Important To Respect Customs And Beliefs	1,716	67%	

This mission site is located in the Northern Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)