REACHING HARTSELLE, MORGAN, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	301-1199 Shaw Cir NW	GIS Latitude	34.446680	
Subdivision		GIS Longitude	-86.959830	
Zip Code	35640	Sitescape Category	Townscape	
State Region	Northern Region	Sitescape Group	Medium Towns	
Association	Morgan 			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	118,364	14,254	18,405	45,266	
2010 Households	46,334	5,719	6,839	18,236	
2010 Group Quarters	1,716	5	553	309	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2063 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	2,063	36.09%	
Mainstay Communities	Established, Diverse Households	1,278	22.35%	
Country Communities	Rural, Agri. & Mining Families	965	16.88%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Optimists segment. Approximately 650 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Optimists
(69.07% unreached)	A portrait of middle-class diversity containing middle-aged couples and families living in older suburban homes, duplexes and apartments located in coastal states	650	11.37%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	605	10.58%	
2nd City Homebodies
(70.94% unreached)	Financially conservative, dual working, middle-aged couples and families living in small, satellite cities along the East and West coasts	421	7.36%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	29,799	64.31%	3,794	66.33%	
Religious but NOT Evangelical	6,812	14.7%	830	14.52%	
Spiritual but NOT Evangelical	4,629	9.99%	668	11.69%	
Non-Evangelical but NOT Interested	18,440	39.8%	2,295	40.13%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,885	23%	1,266	22%	
Inactive Evangelical HHlds	5,649	12%	658	11%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,997	87%	
Family Restaurants/Steak Houses-Visit Any	4,805	84%	
Home Personal Computer-HH Own	4,481	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,204	74%	
Ailments Last Yr-Any Ailment	3,925	69%	
Listening To Music	3,897	68%	
Like To Have Circle Of Close Friends	3,726	65%	

This mission site is located in the Northern Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)