REACHING BIRMINGHAM, SHELBY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	324 N Lake Rd	GIS Latitude	33.430080	
Subdivision		GIS Longitude	-86.626820	
Zip Code	35242	Sitescape Category	Townscape	
State Region	North Central Region	Sitescape Group	Medium Towns	
Association	Shelby			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	197,013	14,312	58,081	99,979	
2010 Households	73,764	5,663	23,594	40,870	
2010 Group Quarters	2,053	17	80	3,239	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 4716 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	4,716	83.29%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	536	9.47%	
Country Communities	Rural, Agri. & Mining Families	287	5.07%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Status Conscious Consumers segment. Approximately 846 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	846	14.94%	
Upscale Suburbia
(83.33% unreached)	A portrait of pleasant living, consisting of affluent, middle-aged empty nesting couples and singles in established suburban neighbourhoods	736	13%	
America's Wealthiest
(80.25% unreached)	The nation's most wealthy households are financially secure with expensive tastes, living the most luxurious of lifestyles in the most affluent and exclusive communities	547	9.66%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	50,280	68.16%	4,128	72.89%	
Religious but NOT Evangelical	10,961	14.86%	993	17.54%	
Spiritual but NOT Evangelical	9,257	12.55%	758	13.38%	
Non-Evangelical but NOT Interested	30,115	40.83%	2,377	41.97%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,307	14%	673	12%	
Inactive Evangelical HHlds	13,177	18%	861	15%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	5,068	90%	
Family Restaurants/Steak Houses-Visit Any	4,734	84%	
Fast Food/Drive-In Restaurant-Visit Any	4,511	80%	
HH Uses Computer For Internet/E-mail	4,466	79%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,393	78%	
Movies-Attended Movie In Last 6 Months	4,381	77%	
Important To Respect Customs And Beliefs	4,303	76%	

This mission site is located in the North Central Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)