REACHING BIRMINGHAM, SHELBY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	4956-4970 Indian Valley Rd	GIS Latitude	33.383530	
Subdivision		GIS Longitude	-86.756970	
Zip Code	35244	Sitescape Category	Suburbscape	
State Region	North Central Region	Sitescape Group	Medium Suburbs	
Association	Shelby			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	197,013	9,204	34,357	140,905	
2010 Households	73,764	3,527	14,599	58,639	
2010 Group Quarters	2,053	0	190	2,526	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3432 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	3,432	97.31%	
Mainstay Communities	Established, Diverse Households	44	1.25%	
Country Communities	Rural, Agri. & Mining Families	28	0.79%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Enterprising Couples segment. Approximately 713 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	713	20.22%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	707	20.05%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	401	11.37%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	50,280	68.16%	2,453	69.54%	
Religious but NOT Evangelical	10,961	14.86%	548	15.54%	
Spiritual but NOT Evangelical	9,257	12.55%	411	11.65%	
Non-Evangelical but NOT Interested	30,115	40.83%	1,493	42.34%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,307	14%	2,303	13%	
Inactive Evangelical HHlds	13,177	18%	2,945	16%	
# New Churches Needed	0	3	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	3,180	90%	
Family Restaurants/Steak Houses-Visit Any	3,123	89%	
Fast Food/Drive-In Restaurant-Visit Any	2,999	85%	
HH Uses Computer For Internet/E-mail	2,795	79%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,787	79%	
Important To Respect Customs And Beliefs	2,680	76%	
Movies-Attended Movie In Last 6 Months	2,632	75%	

This mission site is located in the North Central Region of the Alabama State Board of Missions.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)