REACHING HELENA, SHELBY, AL
This location has been identified as one of the top areas in Alabama in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2836 Bridlewood Terrace	GIS Latitude	33.278970	
Subdivision		GIS Longitude	-86.840890	
Zip Code	35080	Sitescape Category	Townscape	
State Region	North Central Region	Sitescape Group	Medium Towns	
Association	Shelby			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	197,013	36,818	71,138	76,255	
2010 Households	73,764	13,323	27,321	30,915	
2010 Group Quarters	2,053	486	100	484	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 7522 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	7,522	56.47%	
Mainstay Communities	Established, Diverse Households	3,815	28.64%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	1,665	12.5%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Minority Metro Communities segment. Approximately 797 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	797	5.98%	
Small Town Success
(69.25% unreached)	White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways	737	5.53%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	589	4.42%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	50,280	68.16%	9,074	68.11%	
Religious but NOT Evangelical	10,961	14.86%	1,980	14.86%	
Spiritual but NOT Evangelical	9,257	12.55%	1,749	13.13%	
Non-Evangelical but NOT Interested	30,115	40.83%	5,350	40.15%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	10,307	14%	1,863	14%	
Inactive Evangelical HHlds	13,177	18%	2,383	18%	
# New Churches Needed	0	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	11,764	88%	
Family Restaurants/Steak Houses-Visit Any	11,734	88%	
Home Personal Computer-HH Own	11,622	87%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	10,078	76%	
HH Uses Computer For Internet/E-mail	9,938	75%	
Movies-Attended Movie In Last 6 Months	9,926	75%	
Important To Respect Customs And Beliefs	9,663	73%	

This mission site is located in the North Central Region of the Alabama State Board of Mission.  For more information about this need, contact the regional Church Planting Strategist:  Otis Corbitt (ocorbitt@alsbom.org)