REACHING OGDEN, BOONE, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	201-299 W Maple St	GIS Latitude	42.042120	
Subdivision		GIS Longitude	-94.029750	
Zip Code	50212	Sitescape Category	Townscape	
State Region	Metro	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	25,959	2,697	4,712	11,516	
2010 Households	10,944	1,135	1,926	5,176	
2010 Group Quarters	861	34	157	193	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 489 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	489	43.12%	
Mainstay Communities	Established, Diverse Households	235	20.72%	
Upscale Communities	Affluent, White-collar Families	185	16.31%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 460 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	460	40.53%	
Industrious Country Living
(67.97% unreached)	High school educated, upper-middle-class hard-working couples and families found in industrial remote towns and villages across the country 	137	12.07%	
Family Convenience
(63.76% unreached)	Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military	134	11.81%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	7,207	65.85%	760	66.95%	
Religious but NOT Evangelical	1,400	12.79%	153	13.44%	
Spiritual but NOT Evangelical	1,248	11.4%	145	12.8%	
Non-Evangelical but NOT Interested	4,559	41.66%	462	40.73%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	937	9%	94	8%	
Inactive Evangelical HHlds	2,800	26%	280	25%	
# New Churches Needed	5	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	979	86%	
Family Restaurants/Steak Houses-Visit Any	959	84%	
Home Personal Computer-HH Own	871	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	848	75%	
Ailments Last Yr-Any Ailment	787	69%	
Listening To Music	765	67%	
Like To Have Circle Of Close Friends	743	66%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)