REACHING WINTERSET, MADISON, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	500-548 N 4th Ave	GIS Latitude	41.338480	
Subdivision		GIS Longitude	-94.018360	
Zip Code	50273	Sitescape Category	Townscape	
State Region	Metro	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	15,442	5,776	1,925	2,012	
2010 Households	6,165	2,403	716	797	
2010 Group Quarters	183	167	0	0	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1187 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,187	49.42%	
Mainstay Communities	Established, Diverse Households	610	25.4%	
Country Communities	Rural, Agri. & Mining Families	254	10.57%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 636 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	636	26.47%	
Working Rural Suburbia
(60.31% unreached)	Middle-class empty-nesting couples, middle-aged families and single seniors living in older, industrial towns skilled in blue-collar construction and manufacturing jobs 	405	16.85%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	260	10.82%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	3,944	63.97%	1,561	64.98%	
Religious but NOT Evangelical	696	11.3%	311	12.92%	
Spiritual but NOT Evangelical	643	10.44%	280	11.66%	
Non-Evangelical but NOT Interested	2,604	42.25%	971	40.39%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	487	8%	184	8%	
Inactive Evangelical HHlds	1,734	28%	656	27%	
# New Churches Needed	3	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,096	87%	
Family Restaurants/Steak Houses-Visit Any	2,037	85%	
Home Personal Computer-HH Own	1,885	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,712	71%	
Ailments Last Yr-Any Ailment	1,654	69%	
Listening To Music	1,644	68%	
Like To Have Circle Of Close Friends	1,530	64%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)