REACHING DES MOINES, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2414 Tomlin Ln	GIS Latitude	41.617120	
Subdivision		GIS Longitude	-93.567770	
Zip Code	50317	Sitescape Category	Suburbscape	
State Region	Metro	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	436,002	21,663	44,020	178,209	
2010 Households	171,303	8,715	16,449	71,019	
2010 Group Quarters	9,295	200	953	5,907	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 6970 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	6,970	79.99%	
Mainstay Communities	Established, Diverse Households	627	7.2%	
Urban Communities	High Density, Inner-city Neighborhoods	458	5.26%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Diversity segment. Approximately 306 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	306	3.51%	
Minority Metro Communities
(74.06% unreached)	Concentrated in inner-ring suburbs, these married couples and single-parent minorities earn above-average incomes from a mix of service industry and white-collar jobs in transportation, health care, education and public administration 	275	3.16%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	214	2.46%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	5,946	68.23%	
Religious but NOT Evangelical	27,073	15.8%	1,526	17.51%	
Spiritual but NOT Evangelical	19,462	11.36%	914	10.49%	
Non-Evangelical but NOT Interested	72,576	42.37%	3,513	40.31%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	2,500	10%	
Inactive Evangelical HHlds	36,040	21%	5,474	22%	
# New Churches Needed	86	13	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	7,562	87%	
Family Restaurants/Steak Houses-Visit Any	7,200	83%	
Home Personal Computer-HH Own	6,678	77%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,163	71%	
Ailments Last Yr-Any Ailment	5,880	67%	
Listening To Music	5,671	65%	
Like To Have Circle Of Close Friends	5,545	64%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)