REACHING URBANDALE, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	2718 60th St	GIS Latitude	41.619340	
Subdivision		GIS Longitude	-93.700260	
Zip Code	50322	Sitescape Category	Cityscape	
State Region	Metro	Sitescape Group	Small Cities	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	436,002	4,016	26,021	72,275	
2010 Households	171,303	1,813	11,391	29,687	
2010 Group Quarters	9,295	20	293	2,911	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1306 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,306	72.11%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	282	15.57%	
Mainstay Communities	Established, Diverse Households	126	6.96%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Stable Careers segment. Approximately 208 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	208	11.47%	
Ethnic Urban Mix
(70.62% unreached)	An ethnic mix of young and diverse city dwellers who are middle-aged singles and families living in older inner-city neighbourhoods 	80	4.41%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	58	3.2%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	1,250	68.93%	
Religious but NOT Evangelical	27,073	15.8%	306	16.87%	
Spiritual but NOT Evangelical	19,462	11.36%	186	10.25%	
Non-Evangelical but NOT Interested	72,576	42.37%	764	42.17%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	4,143	10%	
Inactive Evangelical HHlds	36,040	21%	9,073	21%	
# New Churches Needed	86	21	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,546	85%	
Family Restaurants/Steak Houses-Visit Any	1,490	82%	
Home Personal Computer-HH Own	1,414	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,291	71%	
Listening To Music	1,221	67%	
Ailments Last Yr-Any Ailment	1,206	67%	
Movies-Attended Movie In Last 6 Months	1,159	64%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)