REACHING DES MOINES, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1715 47th St	GIS Latitude	41.609440	
Subdivision		GIS Longitude	-93.681250	
Zip Code	50310	Sitescape Category	Cityscape	
State Region	Metro	Sitescape Group	Small Cities	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	436,002	3,307	30,055	74,741	
2010 Households	171,303	1,474	12,539	31,498	
2010 Group Quarters	9,295	168	2,220	1,878	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 993 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	993	67.37%	
Working Communities	Blue-collar, Working Families	264	17.91%	
Mainstay Communities	Established, Diverse Households	148	10.04%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 769 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	769	52.17%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	264	17.91%	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	210	14.25%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	1,021	69.3%	
Religious but NOT Evangelical	27,073	15.8%	238	16.17%	
Spiritual but NOT Evangelical	19,462	11.36%	154	10.42%	
Non-Evangelical but NOT Interested	72,576	42.37%	630	42.71%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	4,336	10%	
Inactive Evangelical HHlds	36,040	21%	9,495	21%	
# New Churches Needed	86	23	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	1,260	85%	
Fast Food/Drive-In Restaurant-Visit Any	1,248	85%	
Home Personal Computer-HH Own	1,202	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,110	75%	
Listening To Music	1,039	70%	
Ailments Last Yr-Any Ailment	1,023	69%	
Movies-Attended Movie In Last 6 Months	994	67%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)