REACHING DES MOINES, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1546 21st St	GIS Latitude	41.607620	
Subdivision		GIS Longitude	-93.646090	
Zip Code	50311	Sitescape Category	Cityscape	
State Region	Metro	Sitescape Group	Small Cities	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	436,002	4,964	29,922	69,106	
2010 Households	171,303	1,609	11,629	29,025	
2010 Group Quarters	9,295	302	2,851	2,531	

TOP COMMUNITY TYPES
The largest type of community within this area is high density, inner-city neighborhoods. Approximately 1056 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Urban Communities	High Density, Inner-city Neighborhoods	1,056	65.63%	
Working Communities	Blue-collar, Working Families	238	14.79%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	170	10.57%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Struggling city Centers segment. Approximately 396 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Struggling city Centers
(67.80% unreached)	Young, single and single-parent minority renters living in very low-income city neighborhoods throughout the South  	396	24.61%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	295	18.33%	
Urban Diversity
(72.03% unreached)	Young and mobile multi-ethnic singles and single-parent families living in inter-city neighborhoods in a mix of rowhouses and high-rise apartment buildings  	161	10.01%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	1,115	69.29%	
Religious but NOT Evangelical	27,073	15.8%	289	17.96%	
Spiritual but NOT Evangelical	19,462	11.36%	142	8.8%	
Non-Evangelical but NOT Interested	72,576	42.37%	706	43.91%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	3,996	9%	
Inactive Evangelical HHlds	36,040	21%	8,751	21%	
# New Churches Needed	86	21	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,384	86%	
Family Restaurants/Steak Houses-Visit Any	1,172	73%	
Listening To Music	1,022	64%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,013	63%	
Home Personal Computer-HH Own	993	62%	
Movies-Attended Movie In Last 6 Months	990	62%	
Ailments Last Yr-Any Ailment	981	61%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)