REACHING DES MOINES, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	3100-3130 SW 38th Pl	GIS Latitude	41.556640	
Subdivision		GIS Longitude	-93.669470	
Zip Code	50321	Sitescape Category	Suburbscape	
State Region	Metro	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	436,002	8,685	43,513	235,754	
2010 Households	171,303	3,523	19,041	93,656	
2010 Group Quarters	9,295	386	1,506	5,617	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 2301 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	2,301	65.31%	
Mainstay Communities	Established, Diverse Households	666	18.9%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	283	8.03%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 575 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	575	16.32%	
Enterprising Couples
(67.10% unreached)	A collection of married couples with children and childless duos living in upper-middle-class commuter communities	397	11.27%	
Dream Weavers
(71.55% unreached)	Well-off families with school age children, living an affluent, suburban version of the American Dream 	388	11.01%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	2,523	71.63%	
Religious but NOT Evangelical	27,073	15.8%	602	17.1%	
Spiritual but NOT Evangelical	19,462	11.36%	417	11.84%	
Non-Evangelical but NOT Interested	72,576	42.37%	1,504	42.69%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	2,078	9%	
Inactive Evangelical HHlds	36,040	21%	4,551	20%	
# New Churches Needed	86	11	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	2,988	85%	
Family Restaurants/Steak Houses-Visit Any	2,983	85%	
Fast Food/Drive-In Restaurant-Visit Any	2,902	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	2,710	77%	
Movies-Attended Movie In Last 6 Months	2,537	72%	
HH Uses Computer For Internet/E-mail	2,501	71%	
Listening To Music	2,498	71%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)