REACHING DES MOINES, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1799-1701 SE 5th St	GIS Latitude	41.572720	
Subdivision		GIS Longitude	-93.605860	
Zip Code	50315	Sitescape Category	Suburbscape	
State Region	Metro	Sitescape Group	Medium Suburbs	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-1.5 MILES	1.5-3 MILES	3-7 MILES	
2010 Population	436,002	16,070	65,821	176,379	
2010 Households	171,303	6,183	25,461	72,336	
2010 Group Quarters	9,295	968	2,098	4,388	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 4429 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-1.5 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	4,429	71.63%	
Urban Communities	High Density, Inner-city Neighborhoods	1,205	19.49%	
Mainstay Communities	Established, Diverse Households	248	4.01%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the New Beginnings segment. Approximately 616 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
New Beginnings
(74.46% unreached)	Very low income, less educated singles and single-parent Hispanic and minority households living in high-rise apartments in diverse inner-city neighborhoods  	616	9.96%	
New Generation Activists
(67.34% unreached)	Less educated, young, low income minority singles and single-parent families concentrated in the nation's inner cities 	522	8.44%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	229	3.7%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	4,250	68.73%	
Religious but NOT Evangelical	27,073	15.8%	1,011	16.35%	
Spiritual but NOT Evangelical	19,462	11.36%	603	9.76%	
Non-Evangelical but NOT Interested	72,576	42.37%	2,636	42.63%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	3,021	10%	
Inactive Evangelical HHlds	36,040	21%	6,615	21%	
# New Churches Needed	86	16	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	5,320	86%	
Family Restaurants/Steak Houses-Visit Any	4,911	79%	
Home Personal Computer-HH Own	4,483	73%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	4,322	70%	
Ailments Last Yr-Any Ailment	4,133	67%	
Listening To Music	4,113	67%	
Like To Have Circle Of Close Friends	3,813	62%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)