REACHING WINDSOR HEIGHTS, POLK, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	7117 Forest Ct	GIS Latitude	41.603520	
Subdivision		GIS Longitude	-93.715490	
Zip Code	50324	Sitescape Category	Cityscape	
State Region	Metro	Sitescape Group	Small Cities	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	436,002	2,120	22,347	77,873	
2010 Households	171,303	954	10,143	33,291	
2010 Group Quarters	9,295	0	290	1,050	

TOP COMMUNITY TYPES
The largest type of community within this area is young singles / aspiring-multihousing. Approximately 836 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Aspiring Communities	Young Singles / Aspiring-Multihousing	836	87.63%	
Upscale Communities	Affluent, White-collar Families	111	11.64%	
Working Communities	Blue-collar, Working Families	7	0.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Military Family Life segment. Approximately 836 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Military Family Life
(58.42% unreached)	Young American and ethnically-mixed couples and families who live in small towns on and around military bases and serving in the U.S. armed forces 	836	87.63%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	109	11.43%	
Moderate Conventionalists
(67.18% unreached)	Highly mobile, middle-class singles and childless couples living in modest homes, semi detached houses and apartments scattered throughout second-tier cities	7	0.73%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	118,806	69.35%	568	59.5%	
Religious but NOT Evangelical	27,073	15.8%	85	8.92%	
Spiritual but NOT Evangelical	19,462	11.36%	12	1.25%	
Non-Evangelical but NOT Interested	72,576	42.37%	552	57.83%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	16,458	10%	4,250	10%	
Inactive Evangelical HHlds	36,040	21%	9,306	21%	
# New Churches Needed	86	22	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	924	97%	
Home Personal Computer-HH Own	898	94%	
Reading Books	874	92%	
Listening To Music	862	90%	
Movies-Attended Movie In Last 6 Months	825	86%	
Card Games	805	84%	
Board Games	788	83%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)