REACHING AMES, STORY, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	387-391 Wallace Rd	GIS Latitude	42.026040	
Subdivision		GIS Longitude	-93.641020	
Zip Code	50014	Sitescape Category	Townscape	
State Region	Metro	Sitescape Group	Large Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	88,202	59,308	5,827	9,470	
2010 Households	32,824	21,536	2,126	3,790	
2010 Group Quarters	10,388	9,848	9	235	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 7852 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	7,852	36.46%	
Urban Communities	High Density, Inner-city Neighborhoods	7,597	35.28%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	2,741	12.73%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Stable Careers segment. Approximately 954 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Stable Careers
(72.13% unreached)	Young and ethnically diverse singles residing in low- and high-rise apartment buildings and living comfortable lifestyles in big-city metropolitan areas  	954	4.43%	
Successful Urban Sprawl
(75.11% unreached)	Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living	707	3.28%	
Status Conscious Consumers
(70.14% unreached)	Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs	483	2.24%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	23,298	70.98%	15,819	73.45%	
Religious but NOT Evangelical	5,056	15.4%	3,620	16.81%	
Spiritual but NOT Evangelical	4,708	14.34%	3,354	15.57%	
Non-Evangelical but NOT Interested	13,533	41.23%	8,845	41.07%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,688	8%	1,612	7%	
Inactive Evangelical HHlds	6,838	21%	4,103	19%	
# New Churches Needed	16	11	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	17,515	81%	
Home Personal Computer-HH Own	17,454	81%	
Fast Food/Drive-In Restaurant-Visit Any	16,958	79%	
Listening To Music	15,459	72%	
Movies-Attended Movie In Last 6 Months	15,356	71%	
HH Uses Computer For Internet/E-mail	15,286	71%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	15,131	70%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)