REACHING STORY CITY, STORY, IA
This location has been identified as one of the top areas in Iowa in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1401-1411 County Highway E15	GIS Latitude	42.187300	
Subdivision		GIS Longitude	-93.581250	
Zip Code	50248	Sitescape Category	Townscape	
State Region	Metro	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	88,202	3,700	3,825	13,997	
2010 Households	32,824	1,500	1,417	5,651	
2010 Group Quarters	10,388	244	0	84	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 602 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	602	40.19%	
Upscale Communities	Affluent, White-collar Families	468	31.24%	
Mainstay Communities	Established, Diverse Households	244	16.29%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 350 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	350	23.33%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	280	18.67%	
Working Rural Suburbia
(60.31% unreached)	Middle-class empty-nesting couples, middle-aged families and single seniors living in older, industrial towns skilled in blue-collar construction and manufacturing jobs 	238	15.87%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	23,298	70.98%	989	65.92%	
Religious but NOT Evangelical	5,056	15.4%	204	13.59%	
Spiritual but NOT Evangelical	4,708	14.34%	172	11.47%	
Non-Evangelical but NOT Interested	13,533	41.23%	613	40.89%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,688	8%	144	10%	
Inactive Evangelical HHlds	6,838	21%	366	24%	
# New Churches Needed	16	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,296	86%	
Family Restaurants/Steak Houses-Visit Any	1,272	85%	
Home Personal Computer-HH Own	1,215	81%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,082	72%	
Listening To Music	1,045	70%	
Ailments Last Yr-Any Ailment	1,026	68%	
HH Uses Computer For Internet/E-mail	979	65%	

This mission site is located in the Metro of the Baptist Convention of Iowa.  For more information about this need, contact the regional Church Planting Strategist:  Tim Lubinus (tlubinus@bciowa.org)