REACHING MIDLAND, MIDLAND, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	501-699 Linwood Dr	GIS Latitude	43.636390	
Subdivision		GIS Longitude	-84.233660	
Zip Code	48640	Sitescape Category	Townscape	
State Region	Region Three	Sitescape Group	Medium Towns	
Association	Bay Area			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	82,517	37,501	21,945	22,889	
2010 Households	32,797	15,480	8,396	8,796	
2010 Group Quarters	1,420	1,166	217	105	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 8380 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	8,380	54.13%	
Working Communities	Blue-collar, Working Families	3,051	19.71%	
Mainstay Communities	Established, Diverse Households	2,774	17.92%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Professional Urbanites segment. Approximately 912 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Professional Urbanites
(72.30% unreached)	An upper-middle-class retirement oasis in the metropolitan sprawl containing very active empty nesting couples and older singles 	912	5.89%	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	890	5.75%	
Working Rural Suburbia
(60.31% unreached)	Middle-class empty-nesting couples, middle-aged families and single seniors living in older, industrial towns skilled in blue-collar construction and manufacturing jobs 	804	5.19%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	22,497	68.59%	10,754	69.47%	
Religious but NOT Evangelical	4,837	14.75%	2,343	15.14%	
Spiritual but NOT Evangelical	4,130	12.59%	1,944	12.56%	
Non-Evangelical but NOT Interested	13,530	41.26%	6,467	41.77%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	3,552	11%	1,630	11%	
Inactive Evangelical HHlds	6,748	21%	3,096	20%	
# New Churches Needed	16	8	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	13,166	85%	
Fast Food/Drive-In Restaurant-Visit Any	13,029	84%	
Home Personal Computer-HH Own	12,728	82%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	11,671	75%	
Listening To Music	11,047	71%	
Ailments Last Yr-Any Ailment	10,840	70%	
HH Uses Computer For Internet/E-mail	10,676	69%	

This mission site is located in the Region Three of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)