MissionSite DIGEST – Seeing Concentrations of People in Need of Christ

REACHING NEW BALTIMORE, MACOMB, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address | 35530 Brooke Cir | GIS Latitude | 42.694010
Subdivision | | GIS Longitude | -82.743880
Zip Code | 48047 | Sitescape Category | Suburbscape
State Region | Region Five | Sitescape Group | Medium Suburbs
Association | Blue Water | |

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY | COUNTY | 0-1.5 MILES | 1.5-3 MILES | 3-7 MILES
2010 Population | 832,634 | 11,432 | 16,284 | 45,823
2010 Households | 328,170 | 4,358 | 5,656 | 16,849
2010 Group Quarters | 8,905 | 106 | 1,436 | 108

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 3093 households within the 0-1.5 mile band as indicated on the map fall into this description.

COMMUNITY | 0-1.5 MI BAND | HHLDS | PERCENT
Upscale Communities | Affluent, White-collar Families | 3,093 | 70.96%
Working Communities | Blue-collar, Working Families | 468 | 10.74%
Mainstay Communities | Established, Diverse Households | 353 | 8.1%

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 782 households within the 0-1.5 mile band as indicated on the map fall into this description.

LIFESTYLE | DESCRIPTOR | HHLDS | PERCENT

Small Town Success
(69.25% unreached)

White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways

782

17.94%

Successful Urban Sprawl
(75.11% unreached)

Middle-age, married couples with children who enjoy an upscale life far from the downtown hustle of city living

414

9.5%

Steadfast Conservative
(68.53% unreached)

Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods

365

8.38%

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR | COUNTY HHLDS | COUNTY % | BAND HHLDS | BAND %
Unreached | 225,127 | 68.6% | 3,026 | 69.44%
Religious but NOT Evangelical | 53,076 | 16.17% | 694 | 15.93%
Spiritual but NOT Evangelical | 36,859 | 11.23% | 486 | 11.15%
Non-Evangelical but NOT Interested | 135,301 | 41.23% | 1,846 | 42.36%

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR | COUNTY | COUNTY % | 3 MI RING | RING %
Active Evangelical HHlds | 16,152 | 5% | 497 | 5%
Inactive Evangelical HHlds | 86,892 | 26% | 2,672 | 27%
# New Churches Needed | 164 | 5

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE | #HHlds | %HHlds
Family Restaurants/Steak Houses-Visit Any | 3,755 | 86%
Home Personal Computer-HH Own | 3,710 | 85%
Fast Food/Drive-In Restaurant-Visit Any | 3,708 | 85%
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use | 3,305 | 76%
HH Uses Computer For Internet/E-mail | 3,179 | 73%
Listening To Music | 3,134 | 72%
Movies-Attended Movie In Last 6 Months | 3,127 | 72%

This mission site is located in the Region Five of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)

BSCM in partnership with the Intercultural Institute for Contextual Ministry –www.iicm.net | Page