MissionSite DIGEST – Seeing Concentrations of People in Need of Christ

REACHING CHARLOTTE, EATON, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address | 301-399 S Sheldon St | GIS Latitude | 42.559700
Subdivision | | GIS Longitude | -84.838280
Zip Code | 48813 | Sitescape Category | Townscape
State Region | Region Four | Sitescape Group | Medium Towns
Association | Central | |

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY | COUNTY | 0-3 MILES | 3-7 MILES | 7-10 MILES
2010 Population | 105,533 | 11,758 | 10,258 | 14,992
2010 Households | 42,635 | 4,678 | 3,818 | 5,430
2010 Group Quarters | 1,872 | 490 | 58 | 613

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 2521 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY | 0-3 MI BAND | HHLDS | PERCENT
Working Communities | Blue-collar, Working Families | 2,521 | 53.91%
Mainstay Communities | Established, Diverse Households | 1,496 | 31.99%
Upscale Communities | Affluent, White-collar Families | 400 | 8.55%

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Working Rural Suburbia segment. Approximately 840 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE | DESCRIPTOR | HHLDS | PERCENT

Working Rural Suburbia
(60.31% unreached)

Middle-class empty-nesting couples, middle-aged families and single seniors living in older, industrial towns skilled in blue-collar construction and manufacturing jobs

840

17.96%

Urban Commuter Fam.
(67.14% unreached)

Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe

341

7.29%

Small Town Endeavors
(67.38% unreached)

A mix of lower income, young and old, singles, families and single parents living in older homes and small apartments in working-class towns

186

3.98%

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR | COUNTY HHLDS | COUNTY % | BAND HHLDS | BAND %
Unreached | 28,836 | 67.63% | 3,054 | 65.29%
Religious but NOT Evangelical | 6,172 | 14.48% | 565 | 12.07%
Spiritual but NOT Evangelical | 5,112 | 11.99% | 596 | 12.75%
Non-Evangelical but NOT Interested | 17,552 | 41.17% | 1,893 | 40.47%

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR | COUNTY | COUNTY % | 3 MI RING | RING %
Active Evangelical HHlds | 4,326 | 10% | 508 | 11%
Inactive Evangelical HHlds | 9,473 | 22% | 1,114 | 24%
# New Churches Needed | 21 | 2

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE | #HHlds | %HHlds
Fast Food/Drive-In Restaurant-Visit Any | 4,130 | 88%
Family Restaurants/Steak Houses-Visit Any | 3,980 | 85%
Home Personal Computer-HH Own | 3,759 | 80%
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use | 3,346 | 72%
Listening To Music | 3,268 | 70%
Ailments Last Yr-Any Ailment | 3,234 | 69%
Like To Have Circle Of Close Friends | 2,982 | 64%

This mission site is located in the Region Four of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)

BSCM in partnership with the Intercultural Institute for Contextual Ministry –www.iicm.net | Page