REACHING SOUTH LYON, LIVINGSTON, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	13381-13499 Daleview Ct	GIS Latitude	42.467900	
Subdivision		GIS Longitude	-83.679300	
Zip Code	48178	Sitescape Category	Townscape	
State Region	Region Four	Sitescape Group	Medium Towns	
Association	Huron			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	183,196	22,891	59,833	98,044	
2010 Households	67,066	8,831	22,202	36,318	
2010 Group Quarters	1,186	88	473	2,162	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 5599 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	5,599	63.4%	
Mainstay Communities	Established, Diverse Households	2,620	29.67%	
Working Communities	Blue-collar, Working Families	403	4.56%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the White Collar Suburbia segment. Approximately 940 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
White Collar Suburbia
(81.47% unreached)	A haven for upscale, college educated Baby Boomers living in suburban comfort in expensive new subdivisions	940	10.64%	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	759	8.59%	
Prime Middle America
(65.13% unreached)	A mix of young, upper-middle-class couples and families living in both small towns and mid-sized cities working in well paying white-collar and blue-collar jobs	605	6.85%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	46,210	68.9%	6,373	72.16%	
Religious but NOT Evangelical	9,990	14.9%	1,335	15.12%	
Spiritual but NOT Evangelical	8,065	12.03%	1,140	12.91%	
Non-Evangelical but NOT Interested	28,158	41.99%	3,897	44.13%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	3,269	5%	385	4%	
Inactive Evangelical HHlds	17,587	26%	2,073	23%	
# New Churches Needed	34	4	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Family Restaurants/Steak Houses-Visit Any	7,524	85%	
Fast Food/Drive-In Restaurant-Visit Any	7,339	83%	
Home Personal Computer-HH Own	7,331	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	6,688	76%	
Listening To Music	6,266	71%	
Movies-Attended Movie In Last 6 Months	6,247	71%	
Ailments Last Yr-Any Ailment	6,215	70%	

This mission site is located in the Region Four of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)