MissionSite DIGEST – Seeing Concentrations of People in Need of Christ

REACHING DEXTER, WASHTENAW, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address | 11000-11398 Connell Dr | GIS Latitude | 42.319730
Subdivision | | GIS Longitude | -83.954360
Zip Code | 48130 | Sitescape Category | Townscape
State Region | Region Four | Sitescape Group | Small Towns
Association | Huron | |

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY | COUNTY | 0-3 MILES | 3-7 MILES | 7-10 MILES
2010 Population | 347,476 | 3,542 | 27,215 | 43,090
2010 Households | 134,721 | 1,239 | 10,306 | 16,497
2010 Group Quarters | 18,437 | 5 | 532 | 298

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1176 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY | 0-3 MI BAND | HHLDS | PERCENT
Upscale Communities | Affluent, White-collar Families | 1,176 | 94.84%
Mainstay Communities | Established, Diverse Households | 37 | 2.98%
Country Communities | Rural, Agri. & Mining Families | 27 | 2.18%

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Small Town Success segment. Approximately 856 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE | DESCRIPTOR | HHLDS | PERCENT

Small Town Success
(69.25% unreached)

White-collar, college educated, middle-aged working couples living in newly developed subdivisions outside the nation's beltways

856

69.09%

Urban Commuter Fam.
(67.14% unreached)

Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe

254

20.5%

Status Conscious Consumers
(70.14% unreached)

Middle-aged Baby Boomer households living in suburban neighborhoods within a manageable commute to well-paying city jobs

29

2.34%

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR | COUNTY HHLDS | COUNTY % | BAND HHLDS | BAND %
Unreached | 96,932 | 71.95% | 851 | 68.68%
Religious but NOT Evangelical | 24,581 | 18.25% | 200 | 16.12%
Spiritual but NOT Evangelical | 16,066 | 11.93% | 140 | 11.28%
Non-Evangelical but NOT Interested | 56,321 | 41.81% | 512 | 41.29%

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR | COUNTY | COUNTY % | 3 MI RING | RING %
Active Evangelical HHlds | 7,108 | 5% | 73 | 6%
Inactive Evangelical HHlds | 30,681 | 23% | 316 | 25%
# New Churches Needed | 67 | 1

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE | #HHlds | %HHlds
Home Personal Computer-HH Own | 1,111 | 90%
Family Restaurants/Steak Houses-Visit Any | 1,104 | 89%
Fast Food/Drive-In Restaurant-Visit Any | 1,069 | 86%
HH Uses Computer For Internet/E-mail | 988 | 80%
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use | 982 | 79%
Listening To Music | 944 | 76%
Important To Respect Customs And Beliefs | 934 | 75%

This mission site is located in the Region Four of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)

BSCM in partnership with the Intercultural Institute for Contextual Ministry –www.iicm.net | Page