MissionSite DIGEST – Seeing Concentrations of People in Need of Christ

REACHING MORENCI, LENAWEE, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address | 218 E Chestnut St | GIS Latitude | 41.723570
Subdivision | | GIS Longitude | -84.213150
Zip Code | 49256 | Sitescape Category | Townscape
State Region | Region Four | Sitescape Group | Small Towns
Association | Lendale | |

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY | COUNTY | 0-3 MILES | 3-7 MILES | 7-10 MILES
2010 Population | 99,157 | 3,154 | 4,517 | 7,454
2010 Households | 38,109 | 1,219 | 1,761 | 2,878
2010 Group Quarters | 5,393 | 49 | 11 | 6

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 642 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY | 0-3 MI BAND | HHLDS | PERCENT
Working Communities | Blue-collar, Working Families | 642 | 52.67%
Country Communities | Rural, Agri. & Mining Families | 353 | 28.96%
Mainstay Communities | Established, Diverse Households | 200 | 16.41%

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 597 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE | DESCRIPTOR | HHLDS | PERCENT

Steadfast Conservative
(68.53% unreached)

Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods

597

48.97%

Industrious Country Living
(67.97% unreached)

High school educated, upper-middle-class hard-working couples and families found in industrial remote towns and villages across the country

185

15.18%

Family Convenience
(63.76% unreached)

Sprawling families living in remote towns and military bases containing dual-income couples working at skilled blue-collar jobs in manufacturing and construction as well as in the military

123

10.09%

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR | COUNTY HHLDS | COUNTY % | BAND HHLDS | BAND %
Unreached | 25,374 | 66.58% | 794 | 65.17%
Religious but NOT Evangelical | 5,040 | 13.23% | 164 | 13.45%
Spiritual but NOT Evangelical | 4,724 | 12.4% | 141 | 11.57%
Non-Evangelical but NOT Interested | 15,611 | 40.96% | 489 | 40.15%

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR | COUNTY | COUNTY % | 3 MI RING | RING %
Active Evangelical HHlds | 3,992 | 10% | 133 | 11%
Inactive Evangelical HHlds | 8,743 | 23% | 291 | 24%
# New Churches Needed | 19 | 1

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE | #HHlds | %HHlds
Fast Food/Drive-In Restaurant-Visit Any | 1,072 | 88%
Family Restaurants/Steak Houses-Visit Any | 1,029 | 84%
Home Personal Computer-HH Own | 938 | 77%
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use | 897 | 74%
Ailments Last Yr-Any Ailment | 823 | 67%
Listening To Music | 817 | 67%
Like To Have Circle Of Close Friends | 801 | 66%

This mission site is located in the Region Four of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)

BSCM in partnership with the Intercultural Institute for Contextual Ministry –www.iicm.net | Page