REACHING ROYAL OAK, OAKLAND, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	1105 W Farnum Ave	GIS Latitude	42.493230	
Subdivision		GIS Longitude	-83.156640	
Zip Code	48067	Sitescape Category	Cityscape	
State Region	Region Five	Sitescape Group	Small Cities	
Association	Oakland			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-0.5 MILES	0.5-1.5 MILES	1.5-3 MILES	
2010 Population	1,207,302	4,457	30,673	112,992	
2010 Households	478,774	2,140	14,276	48,971	
2010 Group Quarters	14,145	68	153	807	

TOP COMMUNITY TYPES
The largest type of community within this area is affluent, white-collar families. Approximately 1364 households within the 0-0.5 mile band as indicated on the map fall into this description.

COMMUNITY	0-0.5 MI BAND	HHLDS	PERCENT	
Upscale Communities	Affluent, White-collar Families	1,364	63.71%	
Aspiring Communities	Young Singles / Aspiring-Multihousing	427	19.94%	
Working Communities	Blue-collar, Working Families	324	15.13%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Urban Commuter Fam. segment. Approximately 654 households within the 0-0.5 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	654	30.56%	
Young Cosmopolitans
(78.30% unreached)	Residents are young, single, college educated and earning upper-middle-class incomes as white-collar professionals, managers and executives living in luxury apartments and condos in fast growing cities 	425	19.86%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	240	11.21%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	340,836	71.19%	1,542	72.08%	
Religious but NOT Evangelical	85,134	17.78%	333	15.55%	
Spiritual but NOT Evangelical	53,523	11.18%	274	12.82%	
Non-Evangelical but NOT Interested	202,561	42.31%	935	43.7%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	25,946	5%	3,653	6%	
Inactive Evangelical HHlds	111,993	23%	15,770	24%	
# New Churches Needed	239	33	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Home Personal Computer-HH Own	1,795	84%	
Family Restaurants/Steak Houses-Visit Any	1,789	84%	
Fast Food/Drive-In Restaurant-Visit Any	1,774	83%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,620	76%	
Movies-Attended Movie In Last 6 Months	1,544	72%	
Listening To Music	1,535	72%	
HH Uses Computer For Internet/E-mail	1,528	71%	

This mission site is located in the Region Five of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)