REACHING IRON RIVER, IRON, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	301-399 N 5th Ave	GIS Latitude	46.091020	
Subdivision		GIS Longitude	-88.643880	
Zip Code	49935	Sitescape Category	Townscape	
State Region	Region One	Sitescape Group	Small Towns	
Association	Upper Peninsula			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	11,484	4,760	1,925	690	
2010 Households	5,959	2,582	855	373	
2010 Group Quarters	569	95	260	0	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1820 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,820	70.54%	
Urban Communities	High Density, Inner-city Neighborhoods	390	15.12%	
Mainstay Communities	Established, Diverse Households	272	10.54%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 438 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	438	16.96%	
Rugged Southern Style
(58.43% unreached)	Rural working-class households of older married couples and retirees residing in aging houses and mobile homes located in the most isolated communities in the Southwest and Western states 	309	11.97%	
Mature America
(80.87% unreached)	Home to the Greatest Generation, these senior residents earn modest and fixed incomes and live primarily in city neighborhoods in high-rise apartments, mobile homes and assisted living facilities 	234	9.06%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	3,904	65.52%	1,740	67.4%	
Religious but NOT Evangelical	752	12.62%	330	12.78%	
Spiritual but NOT Evangelical	913	15.32%	417	16.17%	
Non-Evangelical but NOT Interested	2,240	37.59%	993	38.48%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	451	8%	184	7%	
Inactive Evangelical HHlds	1,604	27%	656	25%	
# New Churches Needed	3	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,223	86%	
Family Restaurants/Steak Houses-Visit Any	2,124	82%	
Ailments Last Yr-Any Ailment	2,008	78%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,879	73%	
Home Personal Computer-HH Own	1,727	67%	
Like To Have Circle Of Close Friends	1,716	66%	
Listening To Music	1,705	66%	

This mission site is located in the Region One of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)