REACHING ONTONAGON, ONTONAGON, MI
This location has been identified as one of the top areas in Michigan in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	615 Parker Ave	GIS Latitude	46.868820	
Subdivision		GIS Longitude	-89.300910	
Zip Code	49953	Sitescape Category	Countryscape	
State Region	Region One	Sitescape Group	Distant Settlements	
Association	Upper Peninsula			

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-7 MILES	7-10 MILES	10-15 MILES	
2010 Population	6,388	2,602	218	754	
2010 Households	3,614	1,439	128	427	
2010 Group Quarters	177	148	0	7	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 608 households within the 0-7 mile band as indicated on the map fall into this description.

COMMUNITY	0-7 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	608	42.25%	
Country Communities	Rural, Agri. & Mining Families	445	30.92%	
Urban Communities	High Density, Inner-city Neighborhoods	262	18.21%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Steadfast Conservative segment. Approximately 555 households within the 0-7 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	555	38.57%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	283	19.67%	
Rugged Southern Style
(58.43% unreached)	Rural working-class households of older married couples and retirees residing in aging houses and mobile homes located in the most isolated communities in the Southwest and Western states 	255	17.72%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	2,240	61.99%	926	64.37%	
Religious but NOT Evangelical	414	11.45%	192	13.37%	
Spiritual but NOT Evangelical	539	14.91%	193	13.41%	
Non-Evangelical but NOT Interested	1,288	35.63%	541	37.59%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	258	7%	70	7%	
Inactive Evangelical HHlds	1,115	31%	302	28%	
# New Churches Needed	2	1	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,239	86%	
Family Restaurants/Steak Houses-Visit Any	1,178	82%	
Home Personal Computer-HH Own	1,070	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,044	73%	
Ailments Last Yr-Any Ailment	996	69%	
Like To Have Circle Of Close Friends	942	65%	
Listening To Music	916	64%	

This mission site is located in the Region One of the Baptist State Convention of Michigan.  For more information about this need, contact the regional Church Planting Strategist:  convention office (info@bscm.org)