REACHING MURPHY, CHEROKEE, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	81-87 Loh Island Dr	GIS Latitude	35.064000	
Subdivision		GIS Longitude	-84.044730	
Zip Code	28906	Sitescape Category	Townscape	
State Region	Region 10:  Southwest	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	26,208	3,912	10,097	9,769	
2010 Households	11,760	1,793	4,545	4,458	
2010 Group Quarters	283	54	129	0	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 876 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	876	48.88%	
Working Communities	Blue-collar, Working Families	325	18.14%	
Mainstay Communities	Established, Diverse Households	263	14.68%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hardy Rural Fam. segment. Approximately 345 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	345	19.24%	
Rugged Southern Style
(58.43% unreached)	Rural working-class households of older married couples and retirees residing in aging houses and mobile homes located in the most isolated communities in the Southwest and Western states 	203	11.32%	
Coal & Crops
(61.02% unreached)	Rural, low-income families and singles living in small, racially mixed hamlets in sparsely populated areas working in mining and farming jobs throughout the Midwest and South	195	10.88%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	6,979	59.35%	1,126	62.8%	
Religious but NOT Evangelical	1,259	10.7%	199	11.07%	
Spiritual but NOT Evangelical	1,523	12.95%	258	14.41%	
Non-Evangelical but NOT Interested	4,202	35.73%	670	37.38%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,398	20%	334	19%	
Inactive Evangelical HHlds	2,383	20%	332	19%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	1,531	85%	
Family Restaurants/Steak Houses-Visit Any	1,411	79%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	1,289	72%	
Home Personal Computer-HH Own	1,288	72%	
Ailments Last Yr-Any Ailment	1,274	71%	
Like To Have Circle Of Close Friends	1,152	64%	
Listening To Music	1,145	64%	

This mission site is located in the Region 10:  Southwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)