REACHING WHITTIER, JACKSON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	311 Shoal Creek Rd	GIS Latitude	35.439840	
Subdivision		GIS Longitude	-83.328910	
Zip Code	28789	Sitescape Category	Townscape	
State Region	Region 10:  Southwest	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	37,115	5,599	10,399	13,634	
2010 Households	15,683	2,435	4,518	6,224	
2010 Group Quarters	2,860	0	131	226	

TOP COMMUNITY TYPES
The largest type of community within this area is rural, agri. & mining families. Approximately 1934 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Country Communities	Rural, Agri. & Mining Families	1,934	79.43%	
Working Communities	Blue-collar, Working Families	324	13.31%	
Urban Communities	High Density, Inner-city Neighborhoods	144	5.91%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Hardy Rural Fam. segment. Approximately 627 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	627	25.75%	
Steadfast Conservative
(68.53% unreached)	Home to high-school educated mature singles and couples living in middle-class urban blue-collar neighborhoods  	248	10.18%	
Rugged Southern Style
(58.43% unreached)	Rural working-class households of older married couples and retirees residing in aging houses and mobile homes located in the most isolated communities in the Southwest and Western states 	144	5.91%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,164	64.81%	1,353	55.56%	
Religious but NOT Evangelical	1,807	11.52%	159	6.53%	
Spiritual but NOT Evangelical	2,216	14.13%	276	11.32%	
Non-Evangelical but NOT Interested	6,142	39.16%	918	37.71%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	2,076	13%	407	17%	
Inactive Evangelical HHlds	3,443	22%	675	28%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	2,104	86%	
Family Restaurants/Steak Houses-Visit Any	1,874	77%	
Home Personal Computer-HH Own	1,666	68%	
Listening To Music	1,593	65%	
Movies-Attended Movie In Last 6 Months	1,537	63%	
Watching Diet (Health/Weight)-Presently Controlling Diet	1,496	61%	
Ailments Last Yr-Any Ailment	1,456	60%	

This mission site is located in the Region 10:  Southwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)