REACHING FRANKLIN, MACON, NC
This location has been identified as one of the top areas in North Carolina in need of new churches.  This report has been written to assist you in gaining an understanding of where God has gathered concentrations of people in need of Him in order that your church can focus your efforts and resources where He is at work and the need is greatest.  May this report assist your church in hearing God’s invitation to join Him where He is calling.

During the night a vision appeared to Paul: a Macedonian man was standing and pleading with him, "Cross over to Macedonia and help us!"  After he had seen the vision, we immediately made efforts to set out for Macedonia, concluding that God had called us to evangelize them.  Acts 10:9-10

LOCATION SUMMARY
The table below identifies the center of the smallest ring in the map above.  The location data provides various types of identification to better describe the location.  The GIS data can be used to map the location in Google maps or Google Earth.

Central Street Address	480 Trimont Trail	GIS Latitude	35.187570	
Subdivision		GIS Longitude	-83.397400	
Zip Code	28734	Sitescape Category	Townscape	
State Region	Region 10:  Southwest	Sitescape Group	Small Towns	

POPULATION & HOUSEHOLD BAND COMPOSITION
Below are listed the total number of people and the total number of households corresponding to each of the 3 bands indicated on the map.

CATEGORY	COUNTY	0-3 MILES	3-7 MILES	7-10 MILES	
2010 Population	33,508	10,067	13,580	4,743	
2010 Households	15,566	4,761	6,132	2,215	
2010 Group Quarters	508	112	312	14	

TOP COMMUNITY TYPES
The largest type of community within this area is blue-collar, working families. Approximately 1610 households within the 0-3 mile band as indicated on the map fall into this description.

COMMUNITY	0-3 MI BAND	HHLDS	PERCENT	
Working Communities	Blue-collar, Working Families	1,610	33.82%	
Mainstay Communities	Established, Diverse Households	1,140	23.94%	
Country Communities	Rural, Agri. & Mining Families	1,056	22.18%	

TOP LIFESTYLE SEGMENTS
The largest type of lifestyle within this area is the Amer. Great Outdoors segment. Approximately 691 households within the 0-3 mile band as indicated on the map fall into this description.

LIFESTYLE	DESCRIPTOR	HHLDS	PERCENT	
Amer. Great Outdoors
(64.14% unreached)	Older rural couples and retirees scattered in remote communities around the country living on low wage and Social Security in modest homes, small apartment buildings and mobile homes 	691	14.51%	
Urban Commuter Fam.
(67.14% unreached)	Upscale, college educated Baby Boomer families and couples living in comfortable, single detached homes in city neighborhoods on the metropolitan fringe	550	11.55%	
Hardy Rural Fam.
(60.86% unreached)	Predominantly middle-class, older Americans living rustic lifestyles in older single-family houses and mobile homes located in tiny towns and isolated villages 	468	9.83%	

EVANGELSCAPE: SPIRITUAL INDICATORS
The numbers in this segment communicate the most compelling reasons why this community needs churches and believers to intercede in missional prayer and activity.  This community needs eternal transformation that only comes by way of the gospel and the working of the Holy Spirit.

SPIRITUALITY INDICATOR	COUNTY HHLDS	COUNTY %	BAND HHLDS	BAND %	
Unreached	10,086	64.79%	3,051	64.08%	
Religious but NOT Evangelical	2,178	13.99%	614	12.89%	
Spiritual but NOT Evangelical	2,115	13.58%	570	11.98%	
Non-Evangelical but NOT Interested	5,795	37.23%	1,867	39.22%	

CHURCHSCAPE: SPIRITUAL INDICATORS
The indicators below reveal a snapshot of the extent of evangelical presence in the focus community.  The last item in this section reveals how many churches are needed in order to have a minimum of one church for every 2000 hhlds (4000 –5000 people).

SPIRITUALITY INDICATOR	COUNTY	COUNTY %	3 MI RING	RING %	
Active Evangelical HHlds	3,436	22%	1,072	23%	
Inactive Evangelical HHlds	2,044	13%	638	13%	
# New Churches Needed	0	0	

MISSIONSCAPE: CULTURAL BRIDGES
Cultural bridges are those characteristics that could be used to build relationships with people in the lifestyle group. Various activities, interests, or opinions represented among the consumer behavior characteristics of the lifestyle group offer ways for believers to build relationships with people in the lifestyle group and through that relationship impact them for Christ.

CULTURAL BRIDGE	#HHlds	%HHlds	
Fast Food/Drive-In Restaurant-Visit Any	4,065	85%	
Family Restaurants/Steak Houses-Visit Any	3,937	83%	
Home Personal Computer-HH Own	3,524	74%	
First Aid BandAid/Topical Antibiotic Remedies (Non-Prescription) Use	3,456	73%	
Ailments Last Yr-Any Ailment	3,331	70%	
Listening To Music	3,104	65%	
Like To Have Circle Of Close Friends	3,044	64%	

This mission site is located in the Region 10:  Southwest of the Baptist State Convention of North Carolina.  For more information about this need, contact:  Shirley Sells (ssells@ncbaptist.org)